Awaken Coffee Company is on a mission to empower farmers and elevate the coffee experience. The visual identity centres around a balance of earthy, organic elements and modern, minimalist design, reflecting their commitment to sustainability from seed to cup. The logo integrates natural textures and bold typography. The color palette draws inspiration from the rich, earthy tones of coffee itself, while subtle accents highlight Awaken’s dedication to quality and ethical sourcing. This overall brand system aims to create a strong, approachable brand that resonates with coffee lovers and advocates for sustainable, farmer-focused practices.

This is a concept project.