With Love Wine was created to rethink what a wine brand could be. Instead of focusing on tradition or heritage, the idea grew from how people use wine as a gift, or a gesture of love. Inspired by love letters, every bottle is designed to feel like a keepsake. Something you’d happily give (or get) as a reminder of love.

The project included developing a full brand identity, from naming and storytelling to label design and packaging. Each wine bottle is paired with a unique love-inspired illustration, turning every bottle into a collectible “love note.” The design direction blends a bright colour palette, handwritten typography, and romantic details like wax seals and stamps. Together, the system creates a modern wine brand that feels personal, joyful, and ready to be shared.

As a fun added challenge, I gave myself 5 days to complete the concept from ideation to execution.