Flashfood is an app on a mission to feed families, not landfills. Partnering with grocers across the U.S. and Canada, it helps shoppers save money while accessing fresh food.

I art-directed and designed a cohesive suite of partner assets to support Flashfood’s in-store presence, tailored for each individual launch to ensure relevance and consistency. This included layouts for the Flashfood Zone - fridge panels, employee posters, window clings, and bag drop flyers - rolled out across grocer locations. The work focused on clear messaging, bold visual hierarchy, and strong brand recognition to drive awareness and app downloads.

Depending on the partner, I also contributed to digital extensions of each launch, including in-store screens, digital circulars, and coming soon/launch reel announcements for Flashfood’s social channels.