Flashfood
Branding, Marketing Collateral, Motion Design, Presentation Design
During my time at Flashfood, I helped evolve the brand’s visual identity and strengthen its storytelling across digital, print, and motion. Building on the new visual identity, the challenge was to create designs that bring consistency, energy, and accessibility to the Flashfood experience.
In-Store Materials - Flashfood Zone
Goal: Design cohesive in-store marketing materials to attract and educate shoppers about the Flashfood app.
Contribution: Created layouts for the Flashfood Zone, including employee posters, stanchion signs, window clings and bag drop flyers used across retail partner locations. Focused on clarity, bold visual hierarchy, and on-brand messaging to drive awareness and app downloads.
Presentation Deck Designs
Goal: Support sales and marketing teams with branded, visually clear presentation decks.
Contribution: Designed and refined company decks that simplified complex data and elevated brand storytelling.
Motion Designs
Goal: Use 2d and 3d animation to enhance storytelling and deepen brand engagement across multiple channels.
Contribution: Storyboarded and animated assets for paid/organic campaigns and partner launches — including social videos, B2B ads, and lifecycle. Focused on approachable, clean motion design that reflected Flashfood’s friendly and innovative tone.
Conference Materials
Goal: Strengthen brand presence and recognition at industry events.
Contribution: Designed booths, signage, sell sheets and digital materials for conferences and partner events. Maintaining brand consistency and visual impact across all formats.